Marketing Management
Marketing Management
Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
| Hours | 3.0 Credit, 3.0 Lecture, 0.0 Lab |
| Prerequisites | None |
| Taught | Fall, Winter, Spring, Summer |
| Offered | Independent Study also. |
| Programs | Containing BUS M 241 |
Course Outcomes:
Using marketing tools to create value for customers
Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers.
Analyzing marketing strategies
Describe how specific firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.
Designing a marketing plan
Design a marketing plan for a new venture by applying the appropriate tools and approaches studied