Marketing and Global Supply Chain
 

Agribusiness Management 2

Agribusiness Management 2
Developing and implementing marketing plans and programs for companies participating in the value chain of agribusiness industries.
BUS M
489
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesACC 200 & BUS M 201 & ECON 110; or ACC 200 & FIN 201 & ECON 110
 TaughtWinter
 ProgramsContaining BUS M 489
Course Outcomes: 

Understanding Tools of Marketing

Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers in life sciences industries.

Targeting Markets

Describe how life sciences firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.

Market Research

Understand the basics of the market research process.

Current Marketing Techniques

Understand current marketing techniques in life sciences-based industries.

Applying Moral Values

Apply faith-based, moral reasoning and personal integrity in professional life.

Teamwork and Communication

Work effectively within a team and communicate effectively in business environments.