Experience Design and Management

Experience Needfinding

Experience Needfinding
Skills to help organizations better understand employee and customer needs. Systematic collection and analysis of qualitative data through observations, interviews, and various other approaches. Facilitating design thinking and experience mapping processes to help groups develop innovative, data-driven solutions to improve the experiences they provide.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesEXDM 412
 ProgramsContaining EXDM 422
Course Outcomes: 


Develop a deep understanding of the importance of empathy in experience design

Experience Design Facilitation

Acquire facilitation skills to lead teams through the experience mapping and design thinking process to develop innovative solutions to relevant problems.


Develop the ability to gather observational and qualitative data related to needs of experience participants (e.g., customes, employees, etc.)

Experience Data Analysis

Become adept at analyzing qualitative data to identify relevant trends. Use data to identify aspects of the experience journey that need promotion and/or improvement.

Visual Communication

Develop a visual communication toolkit to better convey data driven experience strategy proposals