Marketing and Global Supply Chain
Marketing utilizes analytics, creativity, and strategic thinking to create value for a company’s targeted customers. Students in the marketing major are trained to identify and understand customers’ needs and wants and then to satisfy that market demand by designing and selling products and services. Students further learn how to build customer loyalty through strategic innovations, product experiences, promotion, pricing, and distribution. In short, marketing is the study of how companies do business.
What are Marketers’ Roles?
Marketers create value for a company’s customers. They oversee the process of segmentation, targeting, and positioning while integrating decisions about product, promotion, pricing, and placement or distribution.
Marketers work in product/brand management, marketing analytics, social media and digital marketing, business-to-business marketing, retail marketing, and professional selling.
Marketers help people and companies make better decisions through data-driven insights. Marketers learn how to build models of consumer behavior, drive market research to impact sales and new product development, visually represent data, conduct and analyze experiments, and mine the web for insights.
Additionally, graduates can utilize their creative side in marketing, including learning how to create advertising strategy; understand consumer behavior; generate visual and multi-sensory appeals; present, sell, and communicate professionally; and brainstorm new opportunities for products and services.
Global Supply Chain
Supply chain professionals manage the process of getting products and services from where they are produced to where they are needed in the best, most efficient way possible. In today’s global economy, companies compete with their supply chain. Supply chain professionals optimize the supply chain in order to keep costs low, maintain quality, and keep customers satisfied.
What can Global Supply Chain Management graduates do?
Because of the strong reputation of the BYU Marriott GSCM program, national and international firms aggressively recruit supply chain students for internships and full-time positions. These positions include supply chain analytics, consulting, distribution operations, logistics operations, purchasing/procurement and manufacturing, inventory management and forecasting, sales, technology operations, and general supply chain management.
To receive a BYU bachelor's degree a student must complete, in addition to all requirements for a specific major, the following university requirements:
- The University Core, consisting of requirements in general and religious education. (For a complete listing of courses that meet university core requirements, see here.)
- At least 30 credit hours must be earned in residence on the BYU campus in Provo as an admitted day student
- A minimum of 120 credit hours
- A cumulative GPA of at least 2.0
- Be in good standing with the Honor Code Office
Students should see their college advisement center for help or information concerning the undergraduate programs.