Marketing and Global Supply Chain
 

Marketing

Marketing
BS
Hours64 Credit Hours
LEPLimited Enrollment Program of 100 Students.
Application Website
MAPMajor Academic Plan

Program Requirements

Apply and be formally accepted into the program.
requirement 9
Complete Marriott School exit survey online.
Program Outcomes: 

Conducting Marketing Research

Use the marketing research process to define a problem/opportunity, design the research project, collect data, analyze data, and take action. Generate a survey instrument, know how and when to apply statistical techniques (t-tests, cross tabs/chi square, ANOVA, correlation, and regression), and conduct conjoint analysis.

Generating Consumer Insights

Find novel and effective ways to profitably meet and exceed customer needs and desires through a deep understanding of consumer psychology.

Advertising and Promotion Management

Use professional skills to plan, design, and critically evaluate marketing communications.

Developing a marketing strategy

Develop and implement a marketing strategy to address a specific target market with a cohesive marketing mix of product, price, promotion, and place.

Specialization Track

Marketing students should, through their selection of electives, develop deep skills in at least one of the following areas: digital marketing, marketing analytics, or professional sales.

  • Digital Marketing - Improve website performance through implementation of the following tactics: web design, search engine optimization, paid search advertising, display advertising, email marketing, social media, and more.
  • Marketing Analytics - Generate market insights and inform profitable marketing decisions through analysis of primary and secondary data. Students develop fluency in statistical programming and apply it to execute a variety of projects both common and emerging in the practice of marketing analytics.
  • Professional Sales - Improve company profits by facilitating and managing customer exchange relationships.