Marketing

Define marketing’s role with the firm

Define marketing's role within the firm.

How marketing creates value

Explain how marketing creates, communicates, and delivers value to the firm's chosen customers.

Developing a marketing strategy

. Describe the process of developing a marketing strategy to address a specific target market with a cohesive marketing mix of product, price, promotion, and place.

Critical Thinking: Applying Marketing Theories and Framework

Program graduates will be able to apply marketing theories and frameworks to make informed decisions about markets (consumers) and marketing (products, price, promotion, place) to maximize organizational performance.

These first four LOs and the last two are solid and specific--focused directly on the marketing discipline. The other 10 are carry-over, college-wide outcomes (on skilll areas such as communication, ethical reasoning, and IT literacty) were developed years ago. The group should decide if they want to keep some of these--perhaps with modifications specific to marketing, or use only the current marketing LOs.

Another thought about the last two LOs. I believe these are based on the pre-req marketing course. They might not be specific enough for us in assessing learning among matriculants in your major. Just a thought.

Michael

Critical Thinking: Conducting Marketing Research

Program graduates will be able to use the marketing research process to define a problem/opportunity, design the research project, collect data, analyze data, and take action.

Program graduates will be able to generate a survey instrument, know how and when to apply statistical techniques (t-tests, cross tabs/chi square, ANOVA, correlation, and regression), and conduct conjoint analysis.

i suggest separating the skills of survey design from the statistical techniques used to analyze survey data, but that's of course up to the group.

Critical Thinking: Understanding Consumer Behavior

Program graduates will be able to apply theories and principles of consumer behavior to predict how consumers will respond to managerial actions.

Critical Thinking: Communicating to the Market

Program graduates will be able to plan, design, and critically evaluate marketing communications.

Communication: Grammar

Communicate information through effective visuals, including charts, graphs, pictures, and other graphics

Communication: Graphics (visualizing information)

Be able to communicate information through effective visuals; including charts, graphs, pictures, and other graphics

Ethical Reasoning:

Applying Frameworks to Resolve Ethical Dilemmas: Apply contemporary and classic frameworks in analyzing ethical dilemmas and suggest appropriate courses of action for resolving them.

Ethical Reasoning

Understanding Cognitive influence on ethical judgments: Recognize how individual differences and cognitive barriers influence ethical judgment.

Ethical Reasoning

Applying Personal Values in Ethical Decisions: Identify and prioritize personal values and apply them in making ethical decisions.

Ethical Reasoning

Discussing Moral Dilemmas Effectively:Engage in logically sound discussion about moral dilemmas using the language of business ethics.

IT Literacy: Generating/Analyzing Data to Support Decisions

Manipulate and analyze data to make appropriate recommendations for managerial decision-making.

IT Literacy: Data Storage and Extraction

Design, build, and query a database to apply correct principles of data storage and extraction.

IT Literacy: Computer Skills

Develop effective computer skills and literacy concerning computer hardware, networking, security, organizational information systems