Communications
 

Communications: Advertising

Communications: Advertising
BA
Hours46 - 61 Credit Hours
LEPLimited Enrollment Program of 200 Students.
Application Website
MAPMajor Academic Plan

Program Requirements

All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: Wrtg 150. Note: Students must receive a B grade or better to be eligible to apply for admission to the program.
requirement 1 Complete 3 courses
Note: Students must receive a B grade or better in each course to be eligible to apply for admission to the program.
Apply to the major.
requirement 2 Complete 2 courses
These courses may be taken during the semester in which students apply for admission to the major.
requirement 3 Complete 1 course
After admission to the major, complete the following:
requirement 6 Complete 1 option
Complete one of the following tracks:
option 6.2 Complete 2 groups
B. Creative Track:
group 6.2.1 Complete 1 course
Complete the following and then submit portfolio:
And complete a minor in advertising design (15 hours) (for art directors in the creative track only).
Note: Students will be admitted to the creative track each year based on an application process including submitting a portfolio. Portfolios must be submitted to the department's main office by the twelfth week of fall semester. Late portfolios will not be considered. It will take from four to five semesters to complete the design minor. Students interested in this track should take Comms 330 as soon as possible, as a prerequisite to applying to the creative track.
requirement 7 Complete 1 option
Internship:
After consulting with an advisor, complete an internship in conjunction with 4 hours of the following:
option 7.1 Complete 4.0 hours from the following course(s)
Note: A C- grade or better in the following prerequisite courses must be achieved before the internship experience: (1) Management track: Comms 309, 337, 372. (2) Creative track: Comms 309, 330, 331.
requirement 8
Complete a minimum of 72 hours in courses outside of the department while meeting BYU's University Core requirements.
Program Outcomes: 

Effective Communication

Students will communicate effectively with their audiences: Specifically, students will be literate in the language of the media industries, and be able to plan and prepare do so by planning and preparing mass communication messages in the appropriate style, using the appropriate research methods and appropriate technologies to best serve audience needs.

  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • Apply basic numerical and statistical concepts;
  • Apply tools and technologies appropriate for the communications professions in which they work;
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work.

Professional Practice

Students will act professionally in their practice: Specifically, students will be demonstrate they value freedom of speech in the marketplace of ideas, and be able to practice communication within legal boundaries, while exhibiting standards of professional behavior and demonstrating sensitivity to ethical behavior. Students will also be literate in the language of the media industries.

  • Understand and apply the principles and laws of freedom of speech and press for the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.

Mass Communication Processes

Students will be scholars of the mass communication process: Specifically, students will be able to apply relevant theory to communication practice, understand factors that shape their profession, value freedom of speech in the marketplace of ideas, and think critically about the relationship between mass media and society.

  • Understand concepts and apply theories in the use and presentation of images and information;
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  • Think critically, creatively and independently.

Gospel-Centered Values

Students will apply Gospel-centered values as they contribute to society: Specifically, students will respect promote diversity, inclusiveness and agency in a global society, be able to exercise moral reasoning when faced with ethical dilemmas, and show a commitment to making a difference within their sphere of influence.

  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.

Gospel Centered Values

Students will apply Gospel-centered values as they contribute to society: Specifically, students will respect promote diversity, inclusiveness and agency in a global society, be able to exercise moral reasoning when faced with ethical dilemmas, and show a commitment to making a difference within their sphere of influence.

  • Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.