Introduction to Public Relations
Public Relations Fundamentals
Students will be introduced to the professional field of public relations, its history, theory and principles.
Public Relations Strategy
Students will learn the basic skills in the practice of strategic planning and implementation in public relations.
Ethical and Legal Behavior
Students will learn appropriate legal and ethical behavior in the field of public relations.
Diversity in Public Relations
Students will be exposed to issues of diversity in the public relations professio
History of Public Relations
Students will recognize the historical development of public relations.
Public Relations in Business and Society
Students will recognize the role of public relations in business and society.
Public Relations Practice and Theory
Students will establish a theoretical foundation for various practices of public relations and decision making.
Public Relations Process
Students will be able to explain the four-step public relations process of research, planning, communication and evaluation and apply the process to a public relation case.
Identifying and Addressing Key Public
Students will define key publics and explain how to identify and address them.
Effective Public Relations Practice
Students will understand the skills necessary for the effective practice of public relations, including professional writing skills, strategic thinking, planning, organization and crisis management.
Public Opinion and the Media
Students will understand how organizations work with the media and the crucial role of media in forming public opinion.