Experience Design and Management

Experience Design and Management Capstone

Experience Design and Management Capstone
Synthesizing experience design with business concepts by analyzing cases in the experience industry; participating in an innovation tournament to explore the feasibility of launching a new experience offering; exploring how to lead with an outward mindset.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesEXDM 412
 ProgramsContaining EXDM 423
Course Outcomes: 

Techniques and Processes

  • Apply quantitative evaluation to the design thinking process within the experience management industry
  • Use the experience economy tools to create and enhance customer experiences within business or leisure settings


  • Use established frameworks to gain insights into the voice of the customer in order to improve the customer experience
  • Understand the role customer experiences play in an organization


  • Understand and interpret data to give an organization direction to be an experience provider leader in its industry
  • Create a marketing plan that rebrands an organization to include being an experience provider
  • Understand how to apply an outward mindset to working with superiors, colleagues, and reports.