Experience Design and Management

Experience Industry Marketing

Experience Industry Marketing
Understanding the marketing differences between experience industries and consumer product good industries. Developing a marketing plan, applying strategic marketing principles, using social media, and conducting market research.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesEXDM 403
 ProgramsContaining EXDM 416
Course Outcomes: 

Marketing for the leisure and experience industry

Understand the unique aspects of marketing within the leisure and experience industry.

Applying marketing tools and principles

Apply marketing principles to experiences; Implement factors involved in creating a social media marketing campaign for the experience industry.

Developing a marketing plan

Use research to develop a marketing plan specifically targeted toward the experience industry market.