Management
 

Entrepreneurial Innovation

Entrepreneurial Innovation
Finding and validating ideas for innovative new ventures with a focus on customer pain, elegant solutions, and markets.
ENT
401
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesFor Marriott School majors.
 TaughtFall
 ProgramsContaining ENT 401
Course Outcomes: 

Generate Creative New Ideas

Demonstrate your ability to think creatively and generate new ideas.

Understand Customers and Competitive Contexts

Develop rich descriptions of customers' experiences with a specific problem and the performance of existing solutions.

Formulate and Prioritize Hypotheses

Identify and prioritize assumptions about customers, their problems, and new solutions.

Create Elegant Solutions

Apply principles of design to create and validate elegant solutions to customers' problems.

Validate Entrepreneurial Opportunities

Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.