Entrepreneurship Analytics

Entrepreneurship Analytics
Analysis of expected profitability of startups. Students collect and analyze data to find demand curves, cost curves, profit curves, optimal prices and competition in various competitive environments. Economic principles are used to make decisions about whether to launch new ventures.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesIS 110; For Entrepreneurial Management majors only.
 ProgramsContaining ENT 402
Course Outcomes: 


Design and execute experiments to test hypotheses about customer pains and solution.

Estimate expected profitability

Calculate expected profitability of an innovation based on analysis of customer demand, revenue, cost, and competition.

Decision whether to enter

Decide whether to enter a market based on analysis of profit and entry barriers.