Entrepreneurship Capstone

Entrepreneurship Capstone
Mentored consulting project to apply entrepreneurial management and innovation tools with a growth-stage company; preference given to entrepreneurial management majors.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesENT 436.
 TaughtFall, Winter
 ProgramsContaining ENT 437
Course Outcomes: 

Identifying business opportunities

Be able to identify and evaluate potential business opportunities and select those that have a reasonable likelihood of success and which fit an individual's skill set, interests, and resources.

Business website creation

Be able to build a basic but professional business website.

Online marketing skills

Be able to design, launch, evaluate, and optimize online marketing efforts.

General business management skills

Develop general confidence with key business skills such as sales, negotiations, teamwork, presentations and basic management of operations.