Entrepreneurial Marketing
Entrepreneurial Marketing
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
| Hours | 3.0 Credit, 3.0 Lecture, 0.0 Lab |
| Prerequisites | For Marriott School majors only. |
| Taught | Fall |
| Programs | Containing MKTG 414 |
Course Outcomes:
Basic Entrepreneurial Skills
Market entrepreneurially - make "competitive angles" that make competitors irrelevant.
Marketing Tactics
Introduce new products and formulate marketing tactics for startup companies on a limited budget.
Marketing Consultant Skills
Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.