Marketing and Global Supply Chain

Entrepreneurial Marketing

Entrepreneurial Marketing
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesFor Marriott School majors only.
 ProgramsContaining MKTG 414
Course Outcomes: 

Basic Entrepreneurial Skills

Market entrepreneurially - make "competitive angles" that make competitors irrelevant.

Marketing Tactics

Introduce new products and formulate marketing tactics for startup companies on a limited budget.

Marketing Consultant Skills

Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.