Marketing and Global Supply Chain
 

International Marketing

International Marketing
International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
MKTG
416
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMKTG 201; For Marriott School majors or Global Business and Literacy minors only.
 RecommendedBus m 430.
 TaughtFall, Winter
 ProgramsContaining MKTG 416
Course Outcomes: 

Marketing Concepts

Use verbal and written case method skills related to international marketing.

Marketing Concepts

Apply relevant marketing concepts in current, cross-cultural and/or global contexts.

Managing Foreign Market

Be prepared to enter and succeed as a manager in a foreign market.