DESGD 340
Branding 1
Design
College of Fine Arts and Communications
Course Description
Studio course in which students develop strategic, integrated brand systems, including trademarks, logos, corporate identity systems and their applications to a diverse range of products and media.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
6
Fixed
0
Other Prerequisites
Graphic Design BFA acceptance.
Title
Brand & Corporate Identity Process
Learning Outcome
Students will be able to analyze and deconstruct visual corporate identities and brands.
Title
Nomenclature
Learning Outcome
Students will be able to understand and use the terminology of branding and corporate identity work.
Title
Strategy and Marketing
Learning Outcome
Students will be able to recognize how design strategy and market research inform branding, corporate identity, and creative implementation.
Title
Brand Creation
Learning Outcome
Students will be able to create corporate identity systems that successfully address the concerns of the marketplace, audience, and design aesthetics.
