MKTG 201
Marketing Management
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
When Taught
All Semesters/Terms
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Note
Also offered by BYU Independent Study; enroll anytime throughout year; one year to complete; additional tuition required; register at is.byu.edu.
Title
Designing a marketing plan
Learning Outcome
Design a marketing plan for a new venture by applying the appropriate tools and approaches studied
Title
Using marketing tools to create value for customers
Learning Outcome
Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers.
Title
Analyzing marketing strategies
Learning Outcome
Describe how specific firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.
