MKTG 201

Marketing Management

Marketing and Global Supply Chain Marriott School of Business

Course Description

Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.

When Taught

All Semesters/Terms

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0

Note

Also offered by BYU Independent Study; enroll anytime throughout year; one year to complete; additional tuition required; register at is.byu.edu.

Title

Designing a marketing plan

Learning Outcome

Design a marketing plan for a new venture by applying the appropriate tools and approaches studied

Title

Using marketing tools to create value for customers

Learning Outcome

Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers.

Title

Analyzing marketing strategies

Learning Outcome

Describe how specific firms  (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.