MKTG 416
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International Marketing
Marketing and Global Supply Chain
Marriott School of Business
Course Description
International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors or Global Business and Literacy minors only.
Recommended
Bus m 430
Title
Managing Foreign Market
Learning Outcome
Be prepared to enter and succeed as a manager in a foreign market.
Title
Marketing Concepts
Learning Outcome
Apply relevant marketing concepts in current, cross-cultural and/or global contexts.
Title
Marketing Concepts
Learning Outcome
Use verbal and written case method skills related to international marketing.
