Marketing and Global Supply Chain Marriott School of Business
International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
Fall and Winter
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
For Marriott School majors or Global Business and Literacy minors only.
Bus m 430
Managing Foreign Market
Be prepared to enter and succeed as a manager in a foreign market.
Apply relevant marketing concepts in current, cross-cultural and/or global contexts.
Use verbal and written case method skills related to international marketing.