MKTG 412

Download as PDF

Professional Selling

Marketing and Global Supply Chain Marriott School of Business

Course Description

Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.

When Taught

Fall and Winter

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Other Prerequisites

For Marriott School majors only.