MKTG 403
Advertising and Promotion Management
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Strategies in promoting business and nonbusiness products, services, and institutions, including the role of advertising, promotion, target selection, media and copy decisions, and marketing research.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marketing majors only.
Title
Plan, design, evaluate marketing communications
Learning Outcome
Use professional skills to plan, design, and critically evaluate marketing communications.
Title
Create and communicate a creative brief
Learning Outcome
Create and communicate critical components of a creative brief.
Title
Calculate financial Impact of marketing communications and trade promotions.
Learning Outcome
Calculate the financial impact of marketing communications and trade promotions on the firm.
Title
Evaluate legal and ethical issues
Learning Outcome
Understand the social, legal and ethical considerations involved in the promotional planning process.
