COMMS 436

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Public Relations Strategy

Communications College of Fine Arts and Communications

Course Description

Cases selected from wide range of actual public relations problems confronting business, government, education, and other institutions. Focus on strategic planning matrix.

When Taught

Fall and Winter

Credit Hours

Min

Fixed

Lecture Hours

Fixed

Lab Hours

Fixed

Note

Students are expected to attend the first day of class. Failure to do so may adversely affect grades.