MKTG 402
Consumer Behavior
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marketing majors only.
Title
Abstract Consumer Behavior Theories
Learning Outcome
Apply abstract consumer behavior theories to specific business situations.
Title
Understanding Theories
Learning Outcome
Demonstrate a working knowledge of theories in the following consumer behavior realms: fundamental consumer needs, information processing, persuasion, and post-consumption evaluation.
Title
Group Work
Learning Outcome
Work effectively in groups.
Title
Effective Communication
Learning Outcome
Communicate effectively (both orally and in writing).
