ENT 301
Business Model Ideation & Validation
Management
Marriott School of Business
Course Description
Create a successful new venture by validating an initial idea and subsequent business model.
When Taught
Fall, Winter, Spring
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Note
Primarily for students not in the BYU Marriott School of Business.
Title
Generate Creative New Ideas
Learning Outcome
Think creatively and generate new ideas to solve customer pains and problems
Title
Validate Entrepreneurial Opportunities
Learning Outcome
Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.
Title
Evaluate Business Ideas
Learning Outcome
Develop and evaluate business models to take a new idea to market
