COMMS 433
Advanced Advertising Concepting - Portfolio 3
Communications
College of Fine Arts and Communications
Course Description
Capstone course in creating consumer advertising concepts, copywriting, design, and layout. Emphasizes finished portfolios.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Title
Portfolio Preparation
Learning Outcome
Students will prepare a portfolio worthy of positive reviews by top creative directors in the country's best ad agencies.
Title
Show Submissions
Learning Outcome
Students will prepare advertising materials for submission to the creative awards shows and other venues, leading to internships, scholarships and advanced career placement.
Title
Strategic Thinking and Creativity
Learning Outcome
Students will experience a stimulating and challenging atmosphere in which to continue improving strategic thinking processes and creative skills.
