STRAT 489

Agribusiness Management 2

Management Marriott School of Business

Course Description

Developing and implementing marketing plans and programs for companies participating in the value chain of agribusiness industries.

When Taught

Winter

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0

Title

Targeting Markets

Learning Outcome

Describe how life sciences firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.

Title

Understanding Tools of Marketing

Learning Outcome

Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers in life sciences industries.

Title

Market Research

Learning Outcome

Understand the basics of the market research process.

Title

Current Marketing Techniques

Learning Outcome

Understand current marketing techniques in life sciences-based industries.

Title

Applying Moral Values

Learning Outcome

Apply faith-based, moral reasoning and personal integrity in professional life.

Title

Teamwork and Communication

Learning Outcome

Work effectively within a team and communicate effectively in business environments.