STRAT 489
Agribusiness Management 2
Management
Marriott School of Business
Course Description
Developing and implementing marketing plans and programs for companies participating in the value chain of agribusiness industries.
When Taught
Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Title
Targeting Markets
Learning Outcome
Describe how life sciences firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.
Title
Understanding Tools of Marketing
Learning Outcome
Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers in life sciences industries.
Title
Market Research
Learning Outcome
Understand the basics of the market research process.
Title
Current Marketing Techniques
Learning Outcome
Understand current marketing techniques in life sciences-based industries.
Title
Applying Moral Values
Learning Outcome
Apply faith-based, moral reasoning and personal integrity in professional life.
Title
Teamwork and Communication
Learning Outcome
Work effectively within a team and communicate effectively in business environments.
