COMMS 485

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Public Relations Campaigns

Communications College of Fine Arts and Communications

Course Description

Capstone course applying communication principles to internal and external publics; fact finding, planning, and evaluating social interrelationships; major campaigns for selected clients.

When Taught

Fall, Winter, Spring

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Recommended

COMMS 360

Note

Students are expected to attend the first day of class; failure to do so may adversely affect grades.

Title

Problem Solving

Learning Outcome

Solve public relations problems for clients with intelligence and creativity

Title

Strategic Thinking

Learning Outcome

Create data-driven public relations strategies

Title

Collaboration

Learning Outcome

Collaborate in teams to produce work that exceeds client expectations

Title

Presentation

Learning Outcome

Present research and analytical findings orally and graphically in a clear, precise and efficient manner

Title

Career and Service

Learning Outcome

Develop career or service objectives and strategies for the next five years after graduation that align with the Lord's will for your life.