MKTG 414
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Entrepreneurial Marketing
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.
When Taught
Fall
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors only.
Title
Basic Entrepreneurial Skills
Learning Outcome
Market entrepreneurially - make "competitive angles" that make competitors irrelevant.
Title
Marketing Tactics
Learning Outcome
Introduce new products and formulate marketing tactics for startup companies on a limited budget.
Title
Marketing Consultant Skills
Learning Outcome
Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.
