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MKTG 414

Entrepreneurial Marketing

Marketing and Global Supply Chain Marriott School of Business

Course Description

Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.

When Taught

Fall

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0

Other Prerequisites

For Marriott School majors only.

Title

Basic Entrepreneurial Skills

Learning Outcome

Market entrepreneurially - make "competitive angles" that make competitors irrelevant.

Title

Marketing Tactics

Learning Outcome

Introduce new products and formulate marketing tactics for startup companies on a limited budget.

Title

Marketing Consultant Skills

Learning Outcome

Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.