COMMS 317
Advertising Research Methods
Communications
College of Fine Arts and Communications
Course Description
Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
