COMMS 317
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Advertising Research Methods
CommunicationsCollege of Fine Arts and Communications
Course Description
Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.
When Taught
Fall
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Simple Requisites
Prerequisite
Complete ALL of the following Courses:
- 05375-046
Other Prerequisites
Major status.
