ENT 401
Entrepreneurial Innovation
Management
Marriott School of Business
Course Description
Finding and validating ideas for innovative new ventures with a focus on customer pain, elegant solutions, and markets.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors.
Title
Create Elegant Solutions
Learning Outcome
Apply principles of design to create and validate elegant solutions to customers' problems.
Title
Formulate and Prioritize Hypotheses
Learning Outcome
Identify and prioritize assumptions about customers, their problems, and new solutions.
Title
Understand Customers and Competitive Contexts
Learning Outcome
Develop rich descriptions of customers' experiences with a specific problem and the performance of existing solutions.
Title
Validate Entrepreneurial Opportunities
Learning Outcome
Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.
Title
Generate Creative New Ideas
Learning Outcome
Demonstrate your ability to think creatively and generate new ideas.
