ENT 402
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Entrepreneurship Analytics
Management
Marriott School of Business
Course Description
Analysis of expected profitability of startups. Students collect and analyze data to find demand curves, cost curves, profit curves, optimal prices and competition in various competitive environments. Economic principles are used to make decisions about whether to launch new ventures.
When Taught
Fall
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Entrepreneurial Management majors only.
Title
Experiment
Learning Outcome
Design and execute experiments to test hypotheses about customer pains and solution.
Title
Estimate expected profitability
Learning Outcome
Calculate expected profitability of an innovation based on analysis of customer demand, revenue, cost, and competition.
Title
Decision whether to enter
Learning Outcome
Decide whether to enter a market based on analysis of profit and entry barriers.
