ENT 437
Entrepreneurship Capstone
Management
Marriott School of Business
Course Description
Mentored consulting project to apply entrepreneurial management and innovation tools with a growth-stage company; preference given to entrepreneurial management majors.
When Taught
Fall and Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Title
Identifying business opportunities
Learning Outcome
Be able to identify and evaluate potential business opportunities and select those that have a reasonable likelihood of success and which fit an individual's skill set, interests, and resources.
Title
Business website creation
Learning Outcome
Be able to build a basic but professional business website.
Title
Online marketing skills
Learning Outcome
Be able to design, launch, evaluate, and optimize online marketing efforts.
Title
General business management skills
Learning Outcome
Develop general confidence with key business skills such as sales, negotiations, teamwork, presentations and basic management of operations.
