DESGD 145

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Design 1

Design College of Fine Arts and Communications

Course Description

Students will develop skill in drawing as a method of visual problem solving, and in composition through the application of design principles. Concepts, terminology, and processes necessary to communicate visual ideas.

When Taught

Fall and Winter

Min

3

Fixed

3

Fixed

6

Fixed

0

Other Prerequisites

Pre-graphic design or design major, or advertising design minor.

Fee

25

Note

Fee.

Title

Drawing Methods, Media, and Process

Learning Outcome

Students will apply methods, processes, skills and techniques for compositional sketches ("thumbnails"), observational studies, design ideation, and imaginative conceptualization.

Title

Visual Perception, Aesthetics, and Craft

Learning Outcome

Students will demonstrate an enhanced visual perception, aesthetic sensitivity, craftsmanship, and fluency in drawing media.

Title

Design Thinking

Learning Outcome

Students will apply creative, analytical, and critical thinking to solve visual problems through the design process.

Title

Visual Vocabulary

Learning Outcome

Students will express, analyze, and discuss visual ideas using language that demonstrates understanding of visual concepts and terms as well as appreciate the central role of visual communication and ideas in creative design.

Title

Design Theory and Practice

Learning Outcome

Students will demonstrate fluency in fundamentals of two-dimensional design theory by applying design principles in compositional exercises, including unity, variety, balance, emphasis, rhythm etc.

Title

Color Theory and Application

Learning Outcome

Students will demonstrate understanding of color theory in compositions, showing fluency in using color to denote ideas, culture, mood, and emotion.

Title

Design Aesthetics and Presentation

Learning Outcome

Students will exhibit good organization, craftsmanship, presentation and taste in design exercises, projects, and assignments.