MKTG 585R
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Pre-PhD Marketing Seminar-Research Topics and Methods
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Introduction to theory, methods, and areas of research in marketing, with a goal of helping students prepare to apply to marketing PhD programs. Introduces the philosophy of science and research as applied to the study of marketing. Methods and theory that are foundational to the study and practice of marketing. \n\n
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Recommended
MKTG 201, 401, 402, 403
