MKTG 422
Business to Business Selling
Marketing and Global Supply Chain
Marriott School of Business
Course Description
A practical approach to direct business-to-business selling, specifically focused on obtaining new customers with a secondary focus on cross-selling into existing customers.
When Taught
Fall and Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0