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MKTG 422

Business to Business Selling

Marketing and Global Supply Chain Marriott School of Business

Course Description

A practical approach to direct business-to-business selling, specifically focused on obtaining new customers with a secondary focus on cross-selling into existing customers.

When Taught

Fall and Winter

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Min

3

Fixed

3

Fixed

3

Fixed

0