EXDM 430
Current Trends and Opportunities in the Experience Economy
Experience Design and Management
Marriott School of Business
Course Description
Explore current trends and entrepreneurship opportunities in the experiential segment of the consumer economy.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
1.5
Fixed
1.5
Fixed
1.5
Fixed
0
Other Prerequisites
Only available to experience design and management students
Title
Experience Economy
Learning Outcome
Inspire student knowledge and appreciation of the history of the experience economy.
Title
Trends
Learning Outcome
Develop student ability to spot and understand trends and best practices in experiential consumer businesses.
Title
Business Creation
Learning Outcome
Increase student confidence in starting their own business in the experience economy.
