EXDM 431
Guest, Visitor, and Customer Experience Management
Experience Design and Management
Marriott School of Business
Course Description
Focus on intentional customer experience management. How customer experience management can be a catalyst for organizations becoming more experience centric. Learn how to advocate for intentional customer experience management within organizations.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
1.5
Fixed
1.5
Fixed
1.5
Fixed
0
Other Prerequisites
Only available to experience design and management majors
Title
Measurement
Learning Outcome
Develop customer experience measurement principles strategies, and metrics to align with business goals and cross-functionally govern customer experience programs.
Title
Training
Learning Outcome
Develop training and incentive programs to activate an organization around customer experience.
Title
Responsiveness
Learning Outcome
Develop capabilities necessary to help an organization be responsive to customer needs, wants, and perceptions.
