ENT 323

This course focuses on fundamentals of human persuasion and sales in the early stages of business (new ventures, startups, and growth companies). These include the skills practiced by accomplished salespeople to navigate the different steps of a sale, grounded in an understanding of purchase decisions. It also addresses persuasion in the context of raising capital, recruiting and motivating employees, and establishing partnerships. The importance of ethics and creativity throughout selling process are addressed as well.