MKTG 419
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Product Marketing
Course Description
Introduction to marketing high tech software and hardware products. Covers the various strategies tech products use to go to market and build successful businesses.
When Taught
Winter
Fixed/Max
3
Title
Technology Strategy
Learning Outcome
Evaluate the product strategies for a variety of technology companies, understand the motivations behind those strategies, and articulate how the work that they might do fits into the strategic direction of the firm.
Title
Product Creation
Learning Outcome
Apply the core skills of product management to design and build high tech products and product features to appeal to the target market.
Title
Product Introduction
Learning Outcome
Apply product marketing management skills to deliver high tech products to the market place. They will understand the difference between B2B and B2C markets and how to reach each of those markets by delivering a compelling value proposition to customers.
Title
Product Roles
Learning Outcome
Examine the different roles that are available to them as technology marketers and explain how each of those roles contribute to the success of the organization to which they belong.
