MKTG 455
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Marketing & Brand Consulting
Course Description
Marketing consulting projects with real clients, from business development to project execution and delivery.
When Taught
Winter
Fixed/Max
3
Title
Consulting Skills
Learning Outcome
Develop consulting skills including business problem elicitation, pitching, project management, presenting ,and socializing results.
Title
Agency Frameworks
Learning Outcome
Address client needs while applying agency frameworks.
Title
Collaboration
Learning Outcome
Collaborate across internal team structures, set appropriate expectations with clients, and deliver results that have business impact.
