ENT 442
Ideation & Team Formation
Management
Marriott School of Business
Course Description
Learn processes and methodologies to generate innovative business and product ideas across various industries and domains, and then determine the market opportunity and potential for ideas. In collaboration with teams, apply decision making frameworks to determine whether to pursue opportunities.
When Taught
Fall and Winter
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Fixed
1.5
Fixed
0.5
Fixed
1
Title
Idea search process
Learning Outcome
Apply creative search and idea generation processes in novel and uncertain contexts
Title
Market opportunity assessment
Learning Outcome
Assess the market opportunity and attractiveness for ideas based on primary and secondary research methods (competitive & customer analysis)
Title
Cross-functional team leadership
Learning Outcome
Effectively form and lead diverse cross-functional teams in the process of developing innovative ideas
