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ENT 441

Rapid Product Innovation & Development

Management Marriott School of Business

Course Description

Processes, frameworks, and methods for validating ideas for innovative new products with a focus on understanding customer pain and needs, developing elegant solutions, and prototyping and testing those ideas.

When Taught

Winter

Grade Rule

Grade Rule 8: A, B, C, D, E, I (Standard grade rule)

Fixed

1.5

Fixed

1

Fixed

0.5

Title

Create innovative solutions

Learning Outcome

Think creatively, design and generate innovative solution ideas

Title

Test & validate solution appeal

Learning Outcome

Apply principles and methods to validate the potential appeal of solutions

Title

Build prototype solutions

Learning Outcome

Quickly, and at a low cost, develop solution prototypes that can be utilized in validation, testing, and iteration

Title

Managing collaborative development processes

Learning Outcome

Organize and work effectively with cross-functional teams to design, test, and build solutions