Design
 

Branding 1

Branding 1
Studio course in which students develop strategic, integrated brand systems, including trademarks, logos, corporate identity systems and their applications to a diverse range of products and media.
DESGD
340
 Hours3.0 Credit, 6.0 Lecture, 0.0 Lab
 PrerequisitesDESGD 243 & DESGD 245 & DESGD 280; Graphic Design BFA acceptance.
 TaughtFall
 ProgramsContaining DESGD 340
Course Outcomes: 

Brand & Corporate Identity Process

Students will be able to analyze and deconstruct visual corporate identities and brands.

Nomenclature

Students will be able to understand and use the terminology of branding and corporate identity work.

Strategy and Marketing

Students will be able to recognize how design strategy and market research inform branding, corporate identity, and creative implementation.

Brand Creation

Students will be able to create corporate identity systems that successfully address the concerns of the marketplace, audience, and design aesthetics.