Health Science
 

Social Marketing

Social Marketing
Social marketing, including formative research, audience analysis, segmentation, marketing mix, strategies, pretesting; application to health promotion and public health.
HLTH
438
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesNone
 RecommendedHlth 330, 332, 437.
 TaughtSpring
Course Outcomes: 

Social Marketing Plan

Be able to develop a social marketing plan.