Social marketing, including formative research, audience analysis, segmentation, marketing mix, strategies, pretesting; application to health promotion and public health.
|Hours||3.0 Credit, 3.0 Lecture, 0.0 Lab|
|Recommended||Hlth 330, 332, 437.|
|Taught||Fall Contact Department, Winter Contact Department, Spring Contact Department, Summer Contact Department|
Social Marketing Plan
Be able to develop a social marketing plan.