Health Science

Social Marketing

Social Marketing
Social marketing, including formative research, audience analysis, segmentation, marketing mix, strategies, pretesting; application to health promotion and public health.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 RecommendedHlth 330, 332, 437.
 TaughtFall Contact Department, Winter Contact Department, Spring Contact Department, Summer Contact Department
Course Outcomes: 

Social Marketing Plan

Be able to develop a social marketing plan.