Experience Design and Management

Department of Experience Design and Management


Chair: Neil R Lundberg

Department Information: 





Advisement Center: 

460 TNRB





Admission to Degree Program

The degree programs in the school carry special enrollment limitations. Please see the BYU Marriott School of Business Undergraduate Advisement Center for specific details.

The Discipline

The Experience Design and Management major is comprised of a 21-credit core of classes and a variety of elective courses focused on specific career paths. Students in ExDM learn how to design, deliver, and manage experience journeys. Our versatile students employ interdisciplinary design principles, management science, and positive psychology to deliver impactful experiences across diverse contexts.

The interdisciplinary nature of ExDM allows students the opportunity to complete not only their departmental coursework but also learn from BYU Marriott courses as well. BYU Marriott courses prepare students in the areas of leadership and management skills, accounting and finance, marketing, human resources, andcurrent societal issues and trends related to experience-based choices and behaviors.

Graduation Requirements

To receive a BYU bachelor's degree a student must complete, in addition to all requirements for a specific major, the following university requirements:

  • The University Core, consisting of requirements in general and religious education.

  • At least 30 credit hours must be earned in residence on the BYU campus in Provo as an admitted day student

  • A minimum of 120 credit hours

  • A cumulative GPA of at least 2.0

  • Be in good standing with the Honor Code Office

Students should see their college advisement center for help or information concerning the undergraduate programs.

Graduate Programs Available

This department also offers graduate degree programs. For more information, see Graduate Studies.