DESGD 243

Typography 1

Design College of Fine Arts and Communications

Course Description

Studio course which familiarizes the student with the history, terminology, elements, and principles of effective typographic communication.

When Taught

Fall, Winter, Spring

Min

3

Fixed

3

Fixed

6

Fixed

0

Other Prerequisites

Accepted Graphic Design pre-majors, Illustration BFA majors, Advertising Design minors, or instructor's consent.

Title

History of Type

Learning Outcome

Students will be able to have a deeper understanding of the evolution of typography from early printing methods through current digital typography.

Title

Type Nomenclature

Learning Outcome

Students will be able to understand and implement typographic terminology, classification, and anatomy.

Title

The Aesthetics of Typography

Learning Outcome

Students will be able to effectively compose type using fundamental aesthetic principles and skills.

Title

Processes in Typography

Learning Outcome

Students will be able to understand typographic production processes and technologies and output type for multiple mediums.

Title

Communicating with Type

Learning Outcome

Students will be able to analyze relationships between typography and effective communication, including understanding its effect on mood, the creation of typographic personality, and its use in appealing to a defined target market.

Title

Typographic Emphasis

Learning Outcome

Students will be able to understand the importance of hierarchy and emphasis within typography.

Title

Typographic Systems

Learning Outcome

Students will be able to design and implement a complex, elegant, typographic grid system.