DESGD 243
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Typography 1
Design
College of Fine Arts and Communications
Course Description
Studio course which familiarizes the student with the history, terminology, elements, and principles of effective typographic communication.
When Taught
Fall, Winter, Spring
Min
3
Fixed
3
Fixed
6
Fixed
0
Other Prerequisites
Accepted Graphic Design pre-majors, Illustration BFA majors, Advertising Design minors, or instructor's consent.
Title
History of Type
Learning Outcome
Students will be able to have a deeper understanding of the evolution of typography from early printing methods through current digital typography.
Title
Type Nomenclature
Learning Outcome
Students will be able to understand and implement typographic terminology, classification, and anatomy.
Title
The Aesthetics of Typography
Learning Outcome
Students will be able to effectively compose type using fundamental aesthetic principles and skills.
Title
Processes in Typography
Learning Outcome
Students will be able to understand typographic production processes and technologies and output type for multiple mediums.
Title
Communicating with Type
Learning Outcome
Students will be able to analyze relationships between typography and effective communication, including understanding its effect on mood, the creation of typographic personality, and its use in appealing to a defined target market.
Title
Typographic Emphasis
Learning Outcome
Students will be able to understand the importance of hierarchy and emphasis within typography.
Title
Typographic Systems
Learning Outcome
Students will be able to design and implement a complex, elegant, typographic grid system.
