COMMS 230

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Introduction to Advertising

Communications College of Fine Arts and Communications

Course Description

Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.

When Taught

All Semesters/Terms

Credit Hours

Min

Fixed

Lecture Hours

Fixed

Lab Hours

Fixed

Note

For Comms pre-majors and minors. If you are neither and would like to take the course, please email debby_jackson@byu.edu. Students are expected to attend the first day of class. Failure to do so may adversely affect grades. NOTE: Also offered by BYU Independent Study; enroll anytime throughout year; one year to complete; additional tuition required; register at is.byu.edu.

Learning Outcomes

Title

Strategy

Learning Outcome

Students will learn to communicate effectively with their audiences through the understanding and application of advertising strategy.

Title

Team Work

Learning Outcome

Students will learn to act professionally by working in advertising agency teams, presenting their campaigns, and interacting with client representatives.

Title

Principles of Advertising

Learning Outcome

Students will be scholars of the mass communication process by understanding the history of advertising, the concepts of advertising theory, and the creation and implementation of advertising strategy.

Title

Ethics

Learning Outcome

Students will apply Gospel-centered values as they learn to create and develop advertising strategy that is ethical and reflects a sensitivity of diversity.