COMMS 230
Introduction to Advertising
Communications
College of Fine Arts and Communications
Course Description
Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.
When Taught
All Semesters/Terms
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Note
For Comms pre-majors and minors. If you are neither and would like to take the course, please email debby_jackson@byu.edu. Students are expected to attend the first day of class. Failure to do so may adversely affect grades. NOTE: Also offered by BYU Independent Study; enroll anytime throughout year; one year to complete; additional tuition required; register at is.byu.edu.
Title
Strategy
Learning Outcome
Students will learn to communicate effectively with their audiences through the understanding and application of advertising strategy.
Title
Team Work
Learning Outcome
Students will learn to act professionally by working in advertising agency teams, presenting their campaigns, and interacting with client representatives.
Title
Principles of Advertising
Learning Outcome
Students will be scholars of the mass communication process by understanding the history of advertising, the concepts of advertising theory, and the creation and implementation of advertising strategy.
Title
Ethics
Learning Outcome
Students will apply Gospel-centered values as they learn to create and develop advertising strategy that is ethical and reflects a sensitivity of diversity.
