COMMS 330
Creating Advertising Concepts - Portfolio 1.
Communications
College of Fine Arts and Communications
Course Description
Basic consumer advertising; copywriting, design, and layout developed from creative strategies. Solving creative problems.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Comms 309; major status; software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
Title
Message Creation
Learning Outcome
Students will communicate effectively by creating messages that are salient to their audiences.
Title
Teamwork
Learning Outcome
Students will act professionally by working in creative teams and presenting their original advertising concepts to selected audiences.
Title
Analysis
Learning Outcome
Students will be scholars of the mass communication process by critically analyzing and evaluating their own work and other students' work.
Title
Ethics
Learning Outcome
Students will apply Gospel-centered values as they learn to create appropriate messages for diverse audiences.
