COMMS 235
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Introduction to Public Relations
Communications
College of Fine Arts and Communications
Course Description
Philosophy and practice of public relations in business, government, education, and other institutions. Study of publics, media, methods, press relations, and publicity.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Note
NOTE: For Comms pre-majors and minors. If you are neither and would like to take the course, please contact advisement (801-422-3777). NOTE: Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Define Public Relations
Learning Outcome
Define the public relations paradigm by differentiating it from marketing and advertising.
Title
Intelligent Process
Learning Outcome
Understand how public relations work is organized into an intelligent process.
Title
Issues and Crisis
Learning Outcome
Apply public relations thinking to issues management and crisis communication.
Title
PR in Practice
Learning Outcome
See how public relations principles are practiced on the job by current PR professionals
Title
PR and the Gospel
Learning Outcome
Evaluate public relations practices based on the teachings of Jesus Christ.
