COMMS 235
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Introduction to Public Relations
Communications
College of Fine Arts and Communications
Course Description
Philosophy and practice of public relations in business, government, education, and other institutions. Study of publics, media, methods, press relations, and publicity.
When Taught
Fall and Winter
Min
3
Fixed
3
Fixed
3
Fixed
0
Note
NOTE: For Comms pre-majors and minors. If you are neither and would like to take the course, please contact advisement (801-422-3777). NOTE: Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Public Relations Fundamentals
Learning Outcome
<p>Students will be introduced to the professional field of public relations, its history, theory and principles.</p>
Title
Public Relations Strategy
Learning Outcome
<p>Students will learn the basic skills in the practice of strategic planning and implementation in public relations.</p>
Title
Ethical and Legal Behavior
Learning Outcome
<p>Students will learn appropriate legal and ethical behavior in the field of public relations.</p>
Title
Diversity in Public Relations
Learning Outcome
<p>Students will be exposed to issues of diversity in the public relations professio</p>
Title
History of Public Relations
Learning Outcome
<p>Students will recognize the historical development of public relations.</p>
Title
Public Relations in Business and Society
Learning Outcome
<p>Students will recognize the role of public relations in business and society.</p>
Title
Public Relations Practice and Theory
Learning Outcome
<p>Students will establish a theoretical foundation for various practices of public relations and decision making.</p>
Title
Public Relations Process
Learning Outcome
<p>Students will be able to explain the four-step public relations process of research, planning, communication and evaluation and apply the process to a public relation case.</p>
Title
Identifying and Addressing Key Public
Learning Outcome
<p>Students will define key publics and explain how to identify and address them.</p>
Title
Effective Public Relations Practice
Learning Outcome
<p>Students will understand the skills necessary for the effective practice of public relations, including professional writing skills, strategic thinking, planning, organization and crisis management.</p>
Title
Public Opinion and the Media
Learning Outcome
<p>Students will understand how organizations work with the media and the crucial role of media in forming public opinion.</p>
