COMMS 309
Account Planning Management
Communications
College of Fine Arts and Communications
Course Description
Development and execution of comprehensive strategic advertising qualitative research, including data collecting, interpretation, field investigating, audience analysis, and strategy development.
When Taught
Spring Term
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Note
Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Account Planning
Learning Outcome
Students will communicate effectively with their audiences through understanding through the principles of account planning and applying them to clients' advertising problems.
Title
Client Presentations
Learning Outcome
Students will act professionally by conducting qualitative research with participants and working directly with client representatives.
Title
Research
Learning Outcome
Students will be scholars of the mass communication process by applying appropriate qualitative research methodologies and protocols and developing the creative brief.
Title
Ethical research
Learning Outcome
Students will apply Gospel-centered values as they follow prescribed research protocol.
