COMMS 372
Marketing Media Planning and Strategy
Communications
College of Fine Arts and Communications
Course Description
Media planning, theory, and practice in context of the marketing mix. Application of computer-based models as aids to media decisions. Writing of marketing- based media plans. Case study approach to both print and broadcast media.
When Taught
Fall
Grade Rule
Grade Rule 8: A, B, C, D, E, I (Standard grade rule)
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Note
NOTE: Concurrent enrollment available by petition only if Comms 330 was taken in Fall semester. NOTE: Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Buying & Planning Strategy
Learning Outcome
Students will learn to communicate effectively with their audiences through the understanding and application of media buying and planning strategy.
Title
Teamwork
Learning Outcome
Students will act professionally by working in media teams, presenting their media campaigns, and exhibiting literacy in the language of media planning and buying.
Title
Theory
Learning Outcome
Students will be scholars of the mass communication process by understanding media concepts, advertising theory, current trends in media use, and the use of media industry databases.
Title
Ethics & Diversity
Learning Outcome
Students will apply Gospel-centered values as they learn to create and develop media strategy that is ethical and reflects a sensitivity to diversity.
