MKTG 413
Download as PDF
Retailing Management
Marketing and Global Supply Chain
Marriott School of Business
Course Description
Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.
When Taught
Contact Department
Min
3
Fixed
3
Fixed
3
Fixed
0
Other Prerequisites
For Marriott School majors only.
Title
Problem Solving
Learning Outcome
Solve common retail problems using the principles of marketing research and other tools used to analyze market opportunities and consumer purchasing.
Title
Channel Strategies
Learning Outcome
Understand the complexity of retail channels used as alternative routes to market, and evaluate the merits of alternative channel strategies for different types of retail businesses.
Title
Key Retail Concepts
Learning Outcome
Understand the key concepts and current developments within retailing management.
