MKTG 413

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Retailing Management

Marketing and Global Supply Chain Marriott School of Business

Course Description

Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.

When Taught

Contact Department

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Other Prerequisites

For Marriott School majors only.

Title

Problem Solving

Learning Outcome

Solve common retail problems using the principles of marketing research and other tools used to analyze market opportunities and consumer purchasing.

Title

Channel Strategies

Learning Outcome

Understand the complexity of retail channels used as alternative routes to market, and evaluate the merits of alternative channel strategies for different types of retail businesses.

Title

Key Retail Concepts

Learning Outcome

Understand the key concepts and current developments within retailing management.